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Cornerstone Bullion is one of dozens of precious metals dealers that also serves as a gold IRA company. The employees work to streamline the IRA setup process, making it much more accessible to the average person. But how well does this company actually perform when compared to the competition?
There are a variety of things that Cornerstone Bullion does very well. But in some areas, the management leaves something to be desired. We've taken a look at everything you need to know about this company's practices and services.
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About Cornerstone Bullion
Cornerstone Bullion is a precious metals dealer located in the US. Their services are available to investors all over the globe, and they claim to have worked with thousands of people. They became accredited with the Better Business Bureau in 2010 and have an A+ rating.
The company has a high level of transparency with regards to their practices. Their website explains exactly what they offer and what their mission is. The goal is to provide clients with the best possible pricing by cutting the company's overhead and working with a strong supplier network.
Cornerstone is part of the Industry Council on Tangible Assets, indicating a high level of expertise. This council regularly reviews the state of the precious metals market and discusses the impact on investors.
In addition to all of this, the company is a small business that's owned by a single family. It does not have any debt or shareholders to attend to, which means that it can focus entirely on the consumer. If you want to support a US-based small business with your precious metals purchase, this is a solid choice.
The company states that the security and privacy of clients is a top priority, but that they also comply with all state and federal guidelines.
The Founder's Vision
The founder and owner of the company is a man named Chad Roach. He says that he created this company because he spent time searching for a well-priced, high-service bullion dealer... without ever finding what he was looking for.
In fact, he's seen the worst things the industry has to offer. A dealer that he used to work with declared bankruptcy after taking millions of dollars from customers. That money was never refunded, and the consumers never received their metals. Since then, it's been vital to Chad to keep his company out of debt.
Chad Roach's main area of expertise is alternative investments. In addition to precious metals, that also includes tangible assets and real estate. His background involved real estate investing. He believes that precious metals are a strategic way to protect yourself in times of economic crisis.
Chad has a strong influence over how the business is run, and he even has a letter to potential customers written on the website. It's important to him that each consumer knows they're valued and working with a company that cares.
Cornerstone Bullion operates according to certain principles. Each of the values aids in the mission to give customers good service and low pricing. If you're planning to purchase precious metals for personal use, they're one of the best options around. If you want to invest in a precious metals IRA, though, there may be some slightly better competitors.
One of the biggest issues in the precious metals market is a lack of transparent pricing. It's common for dealerships to charge commission fees or to have huge markups on their items. You're unlikely to find anything at market price, since the dealership needs to generate a profit somehow.
But Cornerstone has a system put in place to keep their prices low. Though they might not be quite the market price, the markups will be negligible.
The website is extremely transparent about their system. They price their metals at 2 percent or less than the cost. Most other dealerships have a commission price of at least 5 percent, and that can get much higher with certain items.
Buying in bulk also lowers the commission price. If you want to make a big purchase, you can acquire the metals for very close to their market value.
Thanks to the low pricing, you have a better chance to earn a return on investment over time. The company is also willing to purchase gold for competitive prices once you're ready to liquidate your assets.
Many companies are built from a number of different individuals. But Cornerstone Bullion has been kept within the same family since its inception. Not only is this dealership the lifeblood of the family, but it is also able to maintain privacy and security.
Since the company all benefits one family, there's no interior competition over commissions or sales. In fact, the company specifically avoids "upselling" when they speak to customers. Their purpose is to answer your questions and help you feel comfortable, not to try to sell you on their products.
There are customer service representatives available during business hours, which are 8 AM to 5 PM on weekdays in Mountain time. If you have a question or concern outside of business hours, you can leave a message that will be returned promptly. Sometimes the company even responds during the night or on the weekend.
Lack of Advertising
Cornerstone has never paid to advertise its products. Advertising campaigns are expensive, and the lower the company keeps its overhead, the lower their prices can be.
This might be part of why you haven't seen them around as much as some of their competitors. They want to provide the best service and have the word spread from satisfied customer to satisfied customer.
So far, that seems to be working well for them. Though there are minimal customer reviews online, the feedback that exists has all been highly favorable.
The company relies on an excellent reputation to draw in new business. In addition to pleasing their customers, they have also been well reviewed by third party analysts. Their pricing is competitive enough to put them above the competition.
They say that they want to satisfy every single customer completely. That seems to be working out so far.
What Cornerstone Won't Do
Cornerstone has created a list of some things that they'll never do. These practices are against their company policy.
They are committed to never "hard selling" their products. There's no interest in selling bullion to people who don't actually want it. If you do want bullion, you can have your questions answered and figure out what you need.
They also don't talk about their clientele. Even if they've served celebrities in the past, they are committed to protecting client privacy.
Finally, they don't broker securities of any kind. Their focus is only on precious metals, not on other investment assets.
Is Cornerstone Bullion a Scam?
There is no indication that Cornerstone Bullion is a scam. The company is well-established and has good reviews through third parties like the Better Business Bureau. They have also been BBB accredited for over a decade.
One of the potential drawbacks, though, is that it is difficult to find reliable customer reviews of the company. The feedback that exists is largely positive, but there's very little of it. That's strange for a company that has been in business for more than a decade.
It's possible that the company's clientele is simply uninterested in leaving online reviews. But it's also possible that the firm isn't as well-established as they should be. There are some other gold IRA dealers with hundreds or even thousands of positive reviews online.
The positive aspects of the company don't quite make up for the lack of reviews. There are other companies that offer all the same services as Cornerstone Bullion, and they do it with more reliable customer feedback behind them.
Pros & Cons of Cornerstone Bullion
There's very little to fault in the way that Cornerstone Bullion is operated. It is a family-owned small business that has grown substantially over the past few years. However, despite claiming to have served thousands of clients, it is difficult to find reliable customer feedback online.
This company is definitely legitimate, and they seem to have good practices. The feedback that does exist has been largely positive. They help streamline the IRA process, similarly to other specialty gold IRA firms. Their practices just aren't quite enough to give them an edge over the top competition.
Overall, you don't need to worry about being scammed. And the owners seem to truly care about customer satisfaction.
Overall, we believe that there is a better option when it comes to your investment.
The above company is our top recommendation after doing extensive research. Feel free to keep doing your own research, or you can visit Cornerstone Bullion below!