American Hartford Gold Review

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American Hartford Gold is one of many US companies that helps people diversify their assets by investing in precious metals. The company is family-owned and operated, with a base in Los Angeles. Their goal is to help families and individuals invest wisely in precious metals for the long term.

The company has grown significantly since it was founded, but is it actually the best one to work with? We've taken a look at what you should know about their seemingly-solid reputation before you make a decision.

  • Product Type: Precious Metals
  • Owner: Sanford Mann (CEO)
  • Rating: 3.0/5

Important: Before we move on with this review...

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About American Hartford Gold

American Hartford Gold Review

American Hartford Gold was first established in 2015. The family owning it has more than twenty years of prior experience in the precious metals industry. The company guarantees 100% satisfaction and promises that people will receive high quality silver and gold.

There are investment offers open to both the seasoned investor and the newbie. Customer service representatives are available to answer questions and guide you through the purchase process.

The company stocks coins and bars of silver, gold, and platinum. They are one of the fastest-growing companies in the US. In fact, they have been sponsored by Bill O'Reilly, and they have been sponsoring NASCAR for several years.

Company Services

American Hartford Gold Review

The company connects investors with the right gold and silver items to meet their investment goals. They can also help investors with opening and funding a gold IRA, although this isn't their specialty.

In addition to their US currency, their products include international coins like the Canadian Buffalo and South African Krugerrand.

The company has a free resource center where you can read articles, blogs, and reports about the latest precious metals updates. These can serve as a good primer for the overall investment landscape, and they help you stay abreast of new industry trends.

You can also download a 25-page guide for free that explains what you should know about gold and silver investment. They aren't the only company to offer a free guide, but it is a valuable educational resource. It indicates that they care about customers having enough information to make informed decisions.

Company Fees

American Hartford Gold Review

You do need to meet some minimum thresholds for investing with the company. These are different depending on whether you're investing in a precious metals IRA or in your personal portfolio.

With your precious metals IRA, you need to have at least $10,000 to purchase precious metals. There are also annual fees of $180 per year that cover the ongoing storage and maintenance costs. Precious metals IRAs need to be maintained by a custodian and stored in an IRS-approved secure facility.

If you're making purchases with cash for your normal portfolio, the minimum purchase price is just $2,500. You also don't need to pay any annual fees. The company can have the items shipped directly to your home, or they can be sent to the bank or storage facility of your choice.

First time customers also have their fees completely covered for the first year. With large portfolios, that can increase to three years.

American Hartford Gold Reviews

American Hartford Gold Review

Reviews of the company have been positive, for the most part. But there have been quite a few Better Business Bureau complaints filed in the past three years, half of which were filed within the past year. Let's take a look at the positive feedback that customers have, and then examine what people have complained about.

Trustpilot gives the company 4.9 stars out of 5, with an average of about 900 reviews. The company does ask that customers write a review to talk about their experiences. 89% of the reviews are 5 stars, with an additional 10% being 4 stars. Average, poor, and bad ratings made up less than 1 percent of the overall total.

That means that there have been almost universally positive reviews from the consumers on Trustpilot.

Customers say that the company representatives work closely with them to make sure that they pick the right investment strategy. They mention that the company is transparent about their policies and the risks of investing. Several people also state that every conversation is extremely low-pressure, so they don't feel badgered into making a purchase.

There is consistent praise for how easy and convenient the account setup is, as well as how patient and knowledgeable the employees are. Multiple reviews mention different customer service representatives by name.

The company does seem to care a lot about the feedback of their customers, as they have invited many of them to write Trustpilot reviews. But they don't often respond to reviews on the site, even the rare negative ones.

BBB Complaints

American Hartford Gold Review

Any large business is likely to spur a few complaints here and there. The question is whether these complaints point to a pattern of mismanagement, as well as how the company dealt with them. It's important to look into the issues that customers have had and their resolutions.

There have been 15 complaints filed with the BBB over the prior three years, 7 of which are within the prior twelve months. Seven were related to advertising issues, five were related to issues with the products themselves, two pointed to delivery issues, and one was a billing issue.

It's not possible to dissect every single complaint that's been left, but let's take a look at some of the most recent ones.

Unsent Metals

One complaint came from a person who said that they saw the company website and decided to purchase precious metals for their IRA. After transferring the funds, signing a contract, and choosing the metals, the order should have been shipped. But it was never sent to the chosen depository.

The customer said that as of writing the complaint, more than two months had passed since they paid. The order hadn't yet shipped. The company apparently told the customer that the delay was due to the impact of the COVID-19 pandemic. Prior to that, their customer service rep had said that the metals would be shipped in under a month.

They said that the company claimed that their silver had been shipped, but not the gold. Since they weren't given a tracking number, they also had no way of proving that the silver had arrived. They concluded by saying that they would like to be refunded for the purchase price of their metals.

The customer followed up to say that the company informed them that their precious metals were being shipped that week. They also added that they were only given this response after they threatened to take legal action. The customer never followed up to say whether their precious metals arrived or not.

Wrong Order

One customer wrote a review saying that they received the wrong order from the company. They had made a specific purchase of several gold and silver coins. Their invoice didn't tell them any of the specifics about the dates or the condition of the coins.

Concerned about the invoice, the customer contacted their company representative. He told them that the correct coins would be shipped. The customer then talked about changing the pricing, which led to additional silver being added to the purchase.

Despite asking for a detailed invoice, the customer was sent nothing but empty reassurances. Then the package finally arrived... with the wrong coins. The customer contacted the company and was told that the coins could be exchanged, or more silver could be sent to cover the difference in value.

The customer asked the company for more detailed information about the coming coins, but never received a reply. Instead they were given a shipping notification without anything but a generic invoice describing what was inside. The customer was not happy with the coins that were sent in the package.

In the end, the customer never received any of the coins that they originally bought. Their company representative also did not make much effort to rectify the situation. The customer proposed exchanging all of the coins that they had received for the ones they originally wanted.

The company responded to say that it was considering this. The customer accepted the response. There wasn't a follow-up to indicate whether an exchange successfully took place.

False Advertising

Several months ago, it appears that American Hartford Gold was running an ad campaign. In the campaign, the company promised that they would give a free silver coin to anyone who inquired about their gold products. This customer did so in good faith, but they were never given the coin.

The customer was disgruntled about the false advertising. They asked that the company stop advertising free silver and making these types of offers if they weren't going to follow through.

The company responded to say that they were making efforts to contact the customer, because the problem appeared to be a misunderstanding. The customer requested the free coin and was told that an email form would be sent. Upon filling out the form, the coin would be shipped in 6 weeks or less.

The customer filed his complaint the day after he was sent the email form. It seems that he either missed the communication or misunderstood it. The company said that it would send the coin to him, even though he indicated that he was no longer interested in it.

The customer responded to say that he had tried to purchase gold, but first he wanted the company to show that they would stick to their word. Upon inquiring about the coin, his representative hung up. Figuring it was a mistake, he asked again when they called about the purchase. Once again, they hung up.

He said that he accepted the company response. At the same time, he also noted that he had never received the coin and that he was okay with that. The underlying red flags of the interaction were never resolved.

Cheaper Items

The final review we'll explore came from a customer who said that their order was changed without any consultation. The company did try to fix the error, but it caused the customer to receive more than 450 ounces less of silver than they'd paid for.

The issue started when the company substituted the silver product that the customer ordered with a different silver product that they weren't interested in. The customer did return the silver. However, the company considered this a sale rather than an exchange. Their buyback prices were significantly lower than their sale prices.

At the buyback price, the customer lost the equivalent of over 450 ounces of silver. They were upset because they said that the company should have consulted them about the change, done a normal exchange, and communicated better. It's hard to argue with that.

The customer complained and was told by the president of the company that there would be a resolution. But then the only contact they received was from an attorney, who was supposed to help find a solution. This didn't work.

The company did not respond directly to the complaint. However, the customer followed up to say they were not satisfied with the resolution offered behind the scenes. They then went on to detail how the company representative had misunderstood and mishandled their grievance.

The company responded to say that the customer had misrepresented their case. They said that the customer's order was substituted because the metals they originally ordered were unavailable. Then the customer chose to keep some of the silver instead of exchanging it for a full refund.

Following the company's explanation, the customer said that they were satisfied that everything had been done according to company policy. However, they noted that they believed better communication could have prevented the issue to begin with.

Is American Hartford Gold a Scam?

American Hartford Gold

American Hartford Gold is not a scam. The company is family owned and operated, and it is a legitimate business. Despite being a relative newcomer in the precious metals industry, the business has grown quickly over the past six years. They also have several hundred positive reviews across multiple third party sites.

But there are some things that give us pause. The biggest is the number of BBB complaints that have been filed against them. Seven complaints have been filed just in the last year alone. With a company of this size, that doesn't necessarily indicate mismanagement. But it does indicate that you might not be satisfied with your final purchase.

If you do decide to invest with this company, just be cautious. Do your research and make sure that you understand exactly what you're buying. Ultimately, though, there are several other companies that we'd recommend more highly than American Hartford Gold for your precious metals needs.

Pros & Cons of American Hartford Gold


  • Relatively positive customer reviews on sites like Yelp and Trustpilot.
  • New customers get promotional deals like free silver and free storage.
  • Company offers a price match guarantee.


  • No shipping to customers outside the US.
  • No transparent pricing listed through the website.
  • Several complaints filed with the BBB in the past year.

Final Thoughts

American Hartford Gold is a family-run precious metals dealer that has become extremely popular in a short amount of time. Since 2015, the dealership has grown and drawn in customers from all over the US. They don't offer international shipping, but they do ship to many parts of the US.

This is a legitimate business, and they seem to have a good rapport with their customers. However, there have been quite a few BBB complaints filed against them recently. Because of this, we'd more highly recommend a company that has universally positive feedback from their customers.

Overall, we believe that there is a better option when it comes to your investment.

The above company is our top recommendation after doing extensive research. Feel free to keep doing your own research, or you can visit American Hartford Gold below!

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